CDF Capital

Re-imagining the 60 year old brand of a trusted financial institution.

After more than 60 years of brand recognition, Historic helped the Church Development Fund step into its new identity as CDF Capital by modernizing the brand to better represent their 3 core services and holistic approach to church growth. We took CDF through our branding workshop, updated their visual design and website, and built an innovative booth space for their brand launch. The rebrand process clarified CDF’s mission and resulted in a gain of $1 million in new investments within 3 weeks.

Historic has a broad network. They can bring in the pieces to fill a need. They have a broad field set and such a good understanding of the Christian marketplace that it’s just a rewarding experience to work with them for that alone.
Nathan Elson
VP Marketing, CDF Capital