Historic Agency is searching for a highly creative Digital Ad Manager to oversee digital ad marketing for a variety of clients. Your main goal will be to create, implement, and maintain effective ad strategies that increase client brand awareness and loyalty, all while meeting or exceeding campaign KPI’s.

Responsibilities

  • Review and analyze important client metrics including, but not limited to: website, store, email, and social media analytics
  • Develop and monitor specific client KPI’s and budget recommendations based on previous data and future goals
  • Design and implement digital ad strategies for clients that utilize innovative growth strategies to meet and exceed KPI’s
  • Oversee day-to-day campaign performance and optimize as needed
  • Organize and report accurate campaign, web, and email performance data through Google Analytics and Google Data Studio
  • Stay up to date on latest industry trends, strategies, and emerging technologies

Requirements

  • Advanced knowledge of all social media platforms and best practices—including, but not limited to: Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Youtube
  • Advanced knowledge of Facebook Business Manager and Facebook Ads Manager
  • Advanced knowledge of Google Adwords, Google Tag Manager, Google Analytics, and Google Data Studio a must
  • Advanced knowledge of pixel tracking
  • Solid understanding of funnel marketing and retargeting, etc. (Funnelytics experience a plus)
  • SEM and SEO experience
  • Experience with MailChimp, Active Campaign, and/or other email marketing tools
  • Proven digital ad campaign success—meeting or exceeding specific campaign goals such as revenue growth, email list growth, CPC rates, etc.
  • Outstanding communication skills
  • Ability to function well independently and in a team environment
  • Preferred: 5+ years of experience in a digital marketing or digital advertising position
  • Preferred: Bachelor’s degree in a related field
  • Preferred: Adobe Creative Suite experience